Trade Show Programs

I plan and execute trade show programs end-to-end — from event strategy and booth design through vendor procurement, staff briefing, lead capture, and post-show followup.

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Features

Event Strategy

Select the right shows based on audience fit, competitive presence, and cost-per-lead potential. Define objectives and set measurable targets for each event.

Show Calendar

Annual trade show calendar aligned to pipeline targets and budget. Evaluated by ROI potential, not just "we've always gone to this one."

Booth Design

Booth concept, layout, signage, and collateral design management. Creative brief for booth builders with brand guidelines and functional requirements.

Vendor Procurement

Source and manage vendors for booth builds, AV, swag, printing, shipping, and logistics. Contract negotiation and timeline management.

Staff Plan

Define roles, create training materials, and build on-site schedules. Every staff member knows their persona targets, qualifying questions, and escalation paths.

Lead Capture

Set up lead scanning with qualification criteria, real-time CRM routing, and engagement tagging so leads are categorised and assigned before the team leaves the venue.

Followup Flow

Post-show cadences triggered by attendance type and qualification level. Automated sequences with assigned owners and SLA timers.

Event Reporting

ROI analysis within 5 business days: pipeline generated, cost-per-lead, cost-per-opportunity, and recommendations for the next event.

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The Problem I Solve

Most companies spend £20K–£100K per trade show and can't prove a single deal came from it. The leads sit in a spreadsheet, followup is late and generic, and the booth staff had no brief. I fix the entire system — from strategy through attribution.

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Who This Is For

• Marketing teams managing 3+ trade shows per year who need structured planning
• Companies whose event spend is growing but can't prove ROI
• Teams where booth staff "wing it" instead of following a qualification process
• RevOps teams who need clean event attribution in their CRM

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Related Solutions

• Plan Shows — Strategic event planning methodology
• Deliver Talks — Speaking engagements at trade shows and events

Related Use Cases

• For Events Teams — Complete event program management
• For Marketing Teams — Event-driven demand generation and conversion

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→ Book a Consultation — Let's plan your event program for impact.

Or email directly: tim@hiretimothysolomon.com