For Marketing Teams

Marketing teams hire me when they need to move from ad hoc campaigns to structured GTM execution — clear messaging, sharp proof points, and measurable conversion improvement.

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Common Problems I Solve

"Our messaging doesn't differentiate us"

The website says the same things as every competitor. Service descriptions are generic. Proof points are buried or missing. I build message architecture — a structured hierarchy of claims, proof, and positioning — that gives every campaign a foundation.

"We're creating content but it doesn't convert"

Blog traffic is up, social engagement looks healthy, but pipeline contribution from content is flat. I audit your content funnel: awareness → consideration → decision, and identify where the conversion gaps are.

"We can't prove marketing's impact"

The CMO presents activity metrics (MQLs, email opens, event attendance) but the board wants pipeline and revenue. I build the attribution infrastructure — UTM architecture, CRM integration, and multi-touch reporting — so marketing can demonstrate commercial contribution.

"Our product marketing is reactive"

Sales asks for a one-pager, marketing creates it. A competitor launches, marketing reacts. Without a structured positioning brief, product marketing is permanently in reactive mode. I build the proactive framework.

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Key Solutions

• Set Direction — Strategic direction-setting that connects marketing activity to revenue targets
• Model CRM — CRM architecture that captures the data marketing needs for attribution
• Audit Pipeline — Conversion analysis showing where marketing-generated leads drop off

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What You Get

• Message House — Structured hierarchy of positioning, claims, proof, and supporting messages by audience
• Proof Library — Evidence organised by solution and persona: case studies, metrics, testimonials, third-party validation
• Positioning Brief — Competitive differentiation framework with messaging guidelines
• Conversion Audit — Landing page, funnel, and CTA analysis with specific improvement recommendations

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Recommended Products

• GTM Messaging — Positioning and message architecture for websites, sales surfaces, and campaigns
• Fractional CMO — Ongoing senior commercial and marketing leadership engagement
• Commercial Ontology — Formal product/feature/solution/persona structure that organises your GTM

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→ Book a Consultation — Let's sharpen your messaging and prove marketing's impact.

Or email directly: tim@hiretimothysolomon.com