Commercial Ontology
Commercial Ontology
I build the formal structure that defines what you sell (Products), what it does (Features), what problems it solves (Solutions), and who it's for (Use Cases). This is the foundation for every website, sales deck, campaign, and CRM configuration.
Features
Offer Model
Define your products as named, bounded offerings with clear scope, pricing logic, and contract structure. No more "we sort of do everything."
Feature Map
Break each product into its constituent features — what's included, what's optional, and what's not offered. Enables modular packaging and clear comparison.
Solution Map
Map features to the business problems they solve. Solutions are verb-like actions: "Fix Routing," "Set Direction," "Audit Pipeline." This separation enables persona-specific messaging.
Persona Model
Define who buys, who uses, and who influences — with firmographic, behavioural, and departmental segmentation. Personas connect to use cases, which connect to solutions.
The Problem I Solve
Without a formal ontology:
- Your website says one thing, your sales team says another — there's no single source of truth for what you offer
- Feature lists are confused with value propositions — you describe what the product does, not what problem it solves
- Pricing is inconsistent — different reps quote different things because product boundaries are unclear
- Marketing targets the wrong audience — campaigns are built on intuition, not structured persona definitions
The ontology creates the structural foundation that eliminates these inconsistencies.
How It Works
- Product inventory — I catalogue everything you sell, removing duplicates and clarifying boundaries
- Feature decomposition — Each product is broken into features with clear definitions
- Solution mapping — Features are mapped to the problems they solve, using verb-like language
- Persona definition — Buyers, users, and influencers defined with segmentation criteria
- Use case construction — Personas joined with solutions to create targeted messaging frameworks
Who This Is For
- Companies whose sales team describes the offering differently every time
- Firms with 5+ products and no structured catalogue
- Marketing teams who need a foundation for persona-specific content
- Leadership teams planning website redesigns or repositioning exercises
Related Solutions
- Set Direction — Strategic direction-setting that uses the ontology as its foundation
- Model CRM — CRM architecture that maps to the ontology structure
- Audit Pipeline — Pipeline diagnosis informed by clear product/solution definitions
Related Use Cases
- For Marketing Teams — Messaging architecture built on ontology structure
- For Leadership — Strategic clarity on what you sell and to whom
- For Sales Teams — Consistent product definitions for the sales process
→ Book a Consultation — Let's build your commercial ontology.
Or email directly: tim@hiretimothysolomon.com
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