GTM Messaging
GTM Messaging
I build the message architecture that connects your ontology to your market — positioning briefs, message houses, proof libraries, and use case pages that make your value proposition clear and consistent across every channel.
Features
Message House
Pillars, proof points, and supporting claims structured for consistent use across channels. Every campaign, sales conversation, and website page draws from the same source of truth.
Proof Library
Case studies, metrics, testimonials, and third-party evidence organised by solution and persona. When a rep needs proof for a specific claim to a specific buyer, they find it instantly.
Use Case Pages
Persona-specific pages that speak directly to each buyer's problems in their language. Not product descriptions — problem/solution framing that drives conversion.
Positioning Brief
A single document that captures who you are, what you do, why it matters, and how you're different. The foundation that every marketing and sales asset builds on.
The Problem I Solve
Your website says the same things as every competitor. Your sales team improvises messaging in every call. Your marketing team creates content that sounds good but doesn't convert because it's not grounded in a positioning framework.
The root cause: there's no message architecture. No structured hierarchy of claims, proof, and positioning that everyone uses. I build that structure.
How It Works
- Competitive positioning audit — I analyse how you position vs. competitors and where the gaps are
- Interview programme — Conversations with sales, customers, and leadership to extract real proof and language
- Message house build — Structured hierarchy of positioning, pillars, claims, and proof
- Asset creation — Positioning brief, proof library, and use case page templates
Who This Is For
- Companies whose website messaging doesn't differentiate them from competitors
- Marketing teams creating content without a positioning framework
- Sales teams improvising messaging in every conversation
- Firms launching new products and need clear go-to-market positioning
Related Solutions
- Set Direction — Strategic direction-setting that connects activity to revenue
- Model CRM — Structure data so messaging insights flow back to the CRM
- Audit Pipeline — Identify whether messaging gaps are causing pipeline drop-off
Related Use Cases
- For Marketing Teams — Messaging architecture, positioning, and conversion optimisation
- For Leadership — Strategic messaging alignment across the organisation
- For Sales Teams — Consistent messaging that supports the sales process
→ Book a Consultation — Let's sharpen your positioning.
Or email directly: tim@hiretimothysolomon.com
Ready to Get Started?
Book a free 15-minute consultation. No hard sell, no obligation.
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