For Leadership

Leadership teams hire me when they need a senior commercial strategy partner — someone who can set direction, align cross-functional teams, and create concrete execution plans that connect marketing activity to revenue.

---

Common Problems I Solve

"We don't have a commercial strategy"

The company has a growth target but no structured plan to hit it. Marketing is doing "stuff" — campaigns, content, events — but nobody can explain how it connects to the number. I decompose the revenue target into channel-level plans with metrics.

"Marketing and sales aren't aligned"

Marketing measures MQLs, sales measures meetings, finance measures revenue. Everyone's hitting their number but the company isn't growing. I build shared KPI frameworks and qualification definitions so both teams are accountable to the same outcomes.

"We've outgrown founder-led sales"

The CEO still closes deals, attends every demo, and approves every proposal. This won't scale past 50 employees. I design the transition to structured demand generation, sales process, and pipeline management.

"We need a board-ready growth plan"

Investors or board members want a clear commercial strategy with realistic projections, channel allocation, and milestone tracking. I create these plans with the analytical rigour they expect.

---

Key Solutions

• Set Direction — Strategic compass for commercial teams with revenue decomposition and channel prioritisation
• Audit Pipeline — Systematic diagnosis of conversion gaps and pipeline health
• Model CRM — CRM architecture that supports the commercial strategy

---

What You Get

• Growth Plan — Revenue decomposition, channel allocation, and milestone tracking
• KPI Architecture — Shared metrics at executive, department, and campaign level
• Team Alignment Framework — Cross-functional cadence with accountability structures
• Execution Roadmap — Quarterly plans with specific deliverables, owners, and deadlines

---

Recommended Products

• Fractional CMO — Ongoing senior commercial and marketing leadership engagement
• Workshops — Short-form working engagements for teams, founders, and leadership groups
• GTM Messaging — Positioning and message architecture for go-to-market
• Commercial Ontology — Formal definition of your product, feature, solution, and persona structure

---

→ Book a Consultation — Let's build a growth plan your team can execute.

Or email directly: tim@hiretimothysolomon.com