Commercial Ontology
Offer Model
Formal product-offer structure — separating what you sell from how you sell it, with layered pricing, packaging, and positioning.
What It Is
The Offer Model is a formal structure that separates your products (what you sell) from your offers (how you package and price them). It defines the relationship between products, features, pricing tiers, and audience segments.
Why It Matters
Most companies conflate products with offers, leading to pricing confusion, sales inconsistency, and marketing that can't clearly articulate what's included at each tier. An Offer Model creates commercial clarity.
What We Deliver
- Product-to-offer mapping matrix
- Feature bundling and tier design
- Pricing architecture recommendations
- Packaging narrative for sales and marketing
- CRM configuration for offer tracking
Related
- Product: Commercial Ontology
- Solution: Set Direction
- Use Case: For Leadership
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