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Systems

Revenue Systems

Revenue Systems

I design the commercial operating system that connects marketing, sales, and customer success — lifecycle stages, lead routing, health scoring, and revenue reporting.


Features

Stage Model

Define clean lifecycle stages from anonymous visitor through to closed-won and customer.

Routing Logic

Build lead routing rules that get the right lead to the right rep at the right time.

Health Model

Customer health scoring that flags at-risk accounts before they churn.

Reporting Layer

Revenue dashboards that show pipeline velocity, conversion rates, and forecast accuracy.


Forms & Funnel Optimisation

Your enquiry form is the most important page on your website. It's where interest becomes action. If it's too long, too short, poorly structured, or doesn't qualify properly — you're either losing leads or drowning in bad ones.

Intelligent Enquiry Forms

Forms that ask the right questions in the right order. Conditional logic that adapts to the prospect's answers. Qualification criteria built into the form itself so your team only speaks to people worth speaking to.

Lead Capture Funnels

Multi-step conversion flows that guide prospects from awareness to enquiry. Landing pages, nurture sequences, and follow-up automation that work 24/7.

Qualification Flows

Not every enquiry deserves a senior fee-earner's time. I build qualification systems that score, route, and prioritise leads based on criteria that matter to your firm — practice area, case value, urgency, assets.


Why This Matters

The difference between a good form and a great form is measured in:

  • Hours saved on unqualified consultations every week
  • Higher-quality leads reaching your senior team
  • Better data flowing into your CRM from day one
  • Faster response times because you know which leads to prioritise

My Approach

  1. Audit your existing forms and conversion paths
  2. Map the ideal qualification journey for your firm
  3. Build forms with conditional logic, routing, and CRM integration
  4. Test and iterate based on real conversion data
  5. Automate follow-up sequences so no lead falls through the cracks

Who This Is For

  • RevOps teams inheriting a broken or undocumented commercial system
  • Companies scaling past 50 employees who need structured revenue operations
  • Firms where marketing and sales use different definitions of "qualified"

Related Solutions

  • Fix Routing — Repair lead routing so the right leads reach the right reps
  • Model CRM — Design CRM object models that reflect your business
  • Audit Pipeline — Diagnose where pipeline is leaking and what's blocking conversion

Related Use Cases


Ready to Optimise Your Revenue System?

Book a Consultation and I'll tell you exactly what's wrong with your current setup.

Or email directly: tim@hiretimothysolomon.com

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Book a free 15-minute consultation. No hard sell, no obligation.

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