Fractional CMO
Fractional CMO
Senior marketing and commercial leadership on a fractional basis. I embed with your team to set direction, align cross-functional execution, pace campaigns, and review performance — without the full-time overhead.
Features
Growth Plan
A structured growth strategy aligned to your revenue targets, channel mix, and market position. Includes revenue decomposition, channel prioritisation, and milestone tracking.
Channel Mix
Audit and optimise your marketing channel allocation — paid, organic, events, outbound, and partnerships. Focused investment on channels with demonstrated ROI for your market.
KPI Model
Define the metrics that matter at executive, department, and campaign level. Build dashboards that track pipeline velocity, conversion rates, and marketing's contribution to revenue. No vanity metrics.
Team Cadence
Weekly and monthly rhythms for campaign reviews, pipeline meetings, and performance check-ins. Structured accountability without meeting overload.
The Problem I Solve
Companies between 11 and 200 employees need senior marketing leadership but can't justify a full-time CMO at £150K–£250K. The alternatives — promoting someone too junior, outsourcing to an agency, or having the CEO run marketing — all fail for different reasons.
A Fractional CMO gives you the strategic layer that's missing: someone who sets direction, holds the team accountable, and connects marketing activity to revenue outcomes.
How It Works
- Discovery sprint (2 weeks) — I audit your current marketing, revenue data, and team structure
- Growth plan delivery — Structured strategy document with channel allocation and KPI framework
- Ongoing engagement — 2–3 days per week embedded with your team, running campaigns and reviewing performance
- Quarterly reviews — Strategy assessment with course corrections based on real data
Who This Is For
- Companies between 11–200 employees who need senior marketing leadership
- Firms scaling past founder-led sales into structured demand generation
- Teams with marketing execution capability but no strategic direction
- Boards or investors who expect a structured commercial plan
Related Solutions
- Set Direction — Align teams around a clear commercial strategy
- Audit Pipeline — Diagnose where pipeline is leaking
- Deliver Talks — Represent the company at industry events
Related Use Cases
- For Leadership — Strategic direction, team alignment, and execution planning
- For Marketing Teams — Messaging architecture, positioning, and conversion optimisation
→ Book a Consultation — Let's discuss whether a Fractional CMO is right for your team.
Or email directly: tim@hiretimothysolomon.com
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Book a free 15-minute consultation. No hard sell, no obligation.
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