For Events & Field Marketing

Event teams hire me for complete trade show and conference program management — from strategy and vendor procurement through on-site execution and post-event pipeline routing.

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Common Problems I Solve

"We spend a lot on events but can't prove ROI"

Without pre-show targets, structured lead capture, and post-event attribution, event spend is a black box. I build the measurement framework: cost-per-lead, cost-per-opportunity, and pipeline-generated by show.

"Post-event followup falls through the cracks"

Leads are scanned on day one and sit in a spreadsheet for weeks. I design capture-to-CRM pipelines with automated qualification tagging, immediate routing to the right rep, and sequenced followup triggered by show attendance.

"Booth staff don't know what to say"

Without a brief, staff default to product demos or casual conversation. I create staff briefing packs with target personas, qualifying questions, demo flow, and escalation paths for high-value prospects.

"We're managing vendors in spreadsheets"

Booth builders, A/V, shipping, signage, giveaways, travel — all managed ad hoc. I centralise vendor coordination with procurement timelines, contract tracking, and logistics management.

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Key Solutions

• Plan Shows — Strategic event selection, vendor procurement, and booth planning
• Deliver Talks — Speaking engagements at conferences and industry events
• Capture Leads — On-site lead scanning, qualification tagging, and CRM routing
• Route Followup — Automated post-event cadences with pipeline attribution
• Report Outcomes — Post-show analysis with pipeline and cost metrics

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What You Get

• Event Strategy — Objectives, audience, offer, and success metrics for each show
• Show Calendar — Evaluated and prioritised annual event calendar
• Vendor Management — Procurement, contracts, and logistics coordination
• Staff Briefing Pack — Target personas, qualification framework, and demo flow
• Lead Capture Pipeline — Scan-to-CRM-to-followup automation
• Post-Show Reporting — Pipeline attribution, cost analysis, and improvement recommendations

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Recommended Products

• Trade Show Programs — End-to-end trade show planning, execution, booth operations, and followup
• Conference Programs — Conference planning across sponsorships, agenda coordination, and on-site execution
• Public Speaking — Professional speaking contributions at events

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→ Book a Consultation — Let's plan your event program for impact.

Or email directly: tim@hiretimothysolomon.com