For Marketplaces
Marketplace infrastructure — parallel acquisition pipelines with unified attribution.
You're building a two-sided platform. Suppliers and buyers. Hosts and guests. Freelancers and clients. Each side has a different acquisition cost, a different conversion path, and a different definition of "qualified." Your CRM wasn't designed for this. Neither was your attribution model.
Your Situation
- Two fundamentally different audiences acquired through different channels with different economics
- One CRM trying to handle both — the data model collapses supply and demand into the same objects
- No clear picture of per-side unit economics — your blended CAC hides the real story
- Marketing optimises for one side at the expense of the other because there's no unified view
- Investors want per-side metrics and you're stitching together spreadsheets
What I Do For Marketplaces
I build the commercial infrastructure for two-sided platforms: separate qualification chains per side, separate campaign taxonomies, separate conversion metrics, and a reporting layer that unifies everything for leadership. Each side gets its own pipeline with its own qualification logic. The attribution model handles asymmetric acquisition costs and different revenue models (commission, subscription, transaction fees).
The result: you can answer "what does it cost to acquire a qualified supplier?" and "what does it cost to acquire a paying buyer?" with precision, and see how the ratio between them affects platform health.
Relevant Products
- Revenue Systems — multi-pipeline attribution
- CRM Architecture — schema for two-sided operations
- CRM Architecture — ontology and taxonomy for platform businesses
Relevant Solutions
- Model CRM — CRM designed for parallel pipelines
- Audit Pipeline — per-side conversion analysis
- Set Direction — commercial architecture for platforms
Let's talk about your platform. → Book a Diagnostic Call or email tim@hiretimothysolomon.com