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Events

Event Programs

Event programme design with pipeline attribution built in — trade shows, conferences, summits, road shows, and field events.

Events are expensive chaos unless someone designs the system. Show selection, booth operations, session architecture, lead capture, qualification at the table, and post-event routing back to the CRM — I run all of it, for trade shows and conferences alike.

The Problem

Most companies choose events based on habit or competitive mimicry. Nobody models the expected pipeline yield. Badge scans end up in a spreadsheet. Sales follows up with maybe 20%. Three months later, nobody can tell you whether the event produced revenue.

Conference programmes fare no better — sessions are designed for satisfaction surveys instead of pipeline generation. Every speaking slot, sponsor activation, and networking event is a missed attribution opportunity.

What I Do

I treat events as a pipeline channel — same attribution infrastructure, qualification logic, and routing rules as your digital channels. I design the end-to-end programme: show selection based on pipeline objectives, booth and session architecture, lead capture synced directly to CRM with qualification at point of contact, post-event sequences with SLA timers, and attribution tracking every lead through to deal close.

For conferences you're hosting, I design the programme architecture: session tracks, speaker selection, sponsor activations, panel runbooks, and attendee journey — all connected to pipeline objectives. I handle procurement, staff briefing, and run-of-show logistics.

Features Included

  • Event Strategy — show selection, programme design, pipeline attribution
  • Lead Capture — CRM-synced capture with on-site qualification
  • Post-Event Routing — automated followup with SLA monitoring
  • Programme Design — session tracks, speaker assets, sponsor activations
  • Event Reporting — per-event pipeline yield and attribution

Who This Is For

  • Companies spending £20K–£100K+ per event with no reliable ROI measurement
  • Event teams running trade shows and conferences without pipeline infrastructure
  • Marketing leaders who need events to be an attributable channel, not a branding exercise

Related

Let's plan your next programme. → Book a Call or email tim@hiretimothysolomon.com