From zero pipeline to 20× MRR growth in 12 months.
Pre-revenue data broker. No marketing function. GDPR reshaping the industry. I was the first marketing hire — Head of Marketing — and I built the entire demand generation engine solo.
Select Engagements
Detailed overviews of infrastructure transformations for high-growth B2B and consumer brands.
Series B Infrastructure Tear-down & Rebuild
Automated Lifecycle & React Architecture
System Architecture
I don't just advise; I build. These are the platforms where I spend my time engineering the underlying logic of your revenue engine.
First hire. Full engine. Regulatory headwind.
There was no playbook. The regulatory environment was actively shifting under everything we were building. I built the demand generation engine from zero — content, paid, email, events — while navigating a landscape where the product's core value proposition was being redefined by legislation.
I ran an international trade show programme with six-figure budgets, developed a public speaking programme on regulatory disruption, and built the full brand identity, website, and marketing collateral.
Attribution infrastructure connected campaign spend to pipeline from day one. Every marketing pound was trackable to pipeline and revenue.
Diagnostic Audit
Deep dive into current configuration, identifying structural flaws, gaps, and technical debt.
Architecture Design
Mapping the target state — data model, logic, integrations, and reporting framework.
Full-Stack Build
Configuring platforms, writing automation, deploying infrastructure. Hands on keyboard.
Handoff & Ops
Training your team to operate the system, or retaining me for ongoing fractional ops.
Engagement Models
Transparent scoping. No retainer traps. You pay for infrastructure that works.
Diagnostic Audit
A 2-week deep dive into your existing setup resulting in a comprehensive tear-down document.
- CRM Schema Review
- Attribution Gap Analysis
- Tech Stack Rationalization
Infrastructure Rebuild
End-to-end execution of the architecture designed in the audit phase. Hands-on build.
- CRM Migration & Setup
- Automated Routing Logic
- Custom Attribution Modeling
- Campaign Architecture
Fractional CMO RevOps
Retained execution to manage, iterate, and scale the infrastructure as you grow.
- Weekly Optimization Sprints
- Ad-hoc Campaign Builds
- Continuous Data QA
Stop guessing.
Fix the foundation.
Schedule a 30-minute diagnostic call to discuss your current infrastructure bottlenecks and see if we're a fit.
Book a diagnostic call