Performance network. Attribution at every node.
An affiliate performance network needed CRM architecture that tracked multi-party relationships — advertisers, publishers, and the conversion events that connected them — with attribution at every node in the chain.
Select Engagements
Detailed overviews of infrastructure transformations for high-growth B2B and consumer brands.
Series B Infrastructure Tear-down & Rebuild
Automated Lifecycle & React Architecture
System Architecture
I don't just advise; I build. These are the platforms where I spend my time engineering the underlying logic of your revenue engine.
Three-party attribution. One source of truth.
Performance networks are attribution problems at scale: advertiser spend flows through publishers to end-user conversions, with commission splits, fraud detection, and reconciliation at every layer.
I designed the CRM schema to model three-party relationships with full lifecycle tracking for each: advertiser onboarding, publisher activation, and conversion attribution with multi-level commission calculation.
Reporting provided each party with their relevant view — advertisers see ROAS per publisher, publishers see earnings per campaign, and the network sees margin, fraud signals, and lifetime value per relationship.
Diagnostic Audit
Deep dive into current configuration, identifying structural flaws, gaps, and technical debt.
Architecture Design
Mapping the target state — data model, logic, integrations, and reporting framework.
Full-Stack Build
Configuring platforms, writing automation, deploying infrastructure. Hands on keyboard.
Handoff & Ops
Training your team to operate the system, or retaining me for ongoing fractional ops.
Engagement Models
Transparent scoping. No retainer traps. You pay for infrastructure that works.
Diagnostic Audit
A 2-week deep dive into your existing setup resulting in a comprehensive tear-down document.
- CRM Schema Review
- Attribution Gap Analysis
- Tech Stack Rationalization
Infrastructure Rebuild
End-to-end execution of the architecture designed in the audit phase. Hands-on build.
- CRM Migration & Setup
- Automated Routing Logic
- Custom Attribution Modeling
- Campaign Architecture
Fractional CMO RevOps
Retained execution to manage, iterate, and scale the infrastructure as you grow.
- Weekly Optimization Sprints
- Ad-hoc Campaign Builds
- Continuous Data QA
Stop guessing.
Fix the foundation.
Schedule a 30-minute diagnostic call to discuss your current infrastructure bottlenecks and see if we're a fit.
Book a diagnostic call