For EdTech
EdTech marketing infrastructure — dual pipelines for tutor and student acquisition with unified attribution.
You're acquiring two fundamentally different audiences through the same platform — tutors and students, instructors and learners, supply and demand. Each side has different qualification criteria, different channels, different messaging, and different conversion metrics. Most CRMs can't handle this. Most marketers don't try.
Your Situation
- Two acquisition pipelines with different qualification logic running through one CRM
- Attribution that can't distinguish between supply-side and demand-side spend
- Conversion metrics that are meaningless because they blend both audiences
- A marketing team optimising for one side while the other side suffers
- Reporting that tells you total leads but not cost per qualified tutor vs. cost per enrolled student
What I Do For EdTech
I've spent four years running parallel pipelines for EdTech tutoring platforms. Tutor acquisition (supply-side) and student acquisition (demand-side) had different qualification chains, different channels, different messaging, and different CRM objects. I built the infrastructure to handle both with unified reporting.
Each pipeline gets its own qualification logic, its own campaign taxonomy, and its own conversion metrics. The reporting layer unifies them so leadership can see the full picture: blended CAC, per-pipeline ROI, and the ratio between supply and demand acquisition.
Relevant Products
- Revenue Systems — multi-pipeline attribution
- CRM Architecture — schema for parallel pipelines
- CRM Architecture — product taxonomy for dual-sided platforms
Relevant Solutions
- Model CRM — CRM designed for multi-pipeline operations
- Audit Pipeline — per-pipeline conversion analysis
- Set Direction — commercial architecture for two-sided platforms
I've built this before. Let's talk. → Book a Diagnostic Call or email tim@hiretimothysolomon.com