For B2B SaaS
B2B SaaS infrastructure — CRM architecture, pipeline qualification, and attribution.
Your CRM has a hundred lifecycle stages, your MQL definition changes quarterly, and nobody can tell you which marketing channel actually produces ARR. The pipeline dashboard says one thing, the finance team says another, and the board deck splits the difference.
Your Situation
- MQL definition is whatever marketing and sales last argued about
- Pipeline stages are subjective — "Opportunity" means different things to every AE
- Attribution stops at the demo request — you can't trace a customer back to the campaign that sourced them
- Routing sends leads to the wrong reps because territory rules haven't been updated since Series A
- The forecast is a spreadsheet of optimism
What I Do For B2B SaaS
I rebuild the pipeline infrastructure to give you trustworthy data. The qualification chain replaces fuzzy stages with Boolean gates — specific, verifiable conditions at each transition. Attribution connects campaign spend to closed-won ARR, not just MQLs. Routing sends the right leads to the right reps with SLA monitoring.
The framework is designed for SaaS economics: CAC calculation by channel, LTV cohort analysis, expansion revenue tracking, and churn attribution. Every metric maps to a specific point in the commercial architecture.
Relevant Products
- CRM Architecture — schema and lifecycle for SaaS
- Revenue Systems — attribution and ARR reporting
- CRM Architecture — conversion and velocity analysis
Relevant Solutions
- Model CRM — CRM designed for SaaS pipeline
- Audit Pipeline — find where pipeline leaks
- Fix Routing — lead assignment with SLAs
Book a call and I'll show you what your pipeline looks like from the outside. → Book a Diagnostic Call or email tim@hiretimothysolomon.com