CRM & Conversion Rate Optimisation

Most firms have a website. Fewer have a system that turns website visitors into qualified consultations. Even fewer can tell you which channels actually produce revenue.

That's where I come in.

What I Do

CRM Implementation & Architecture

I design and build CRM systems that work for your firm — not against it. Whether you're on HubSpot, Salesforce, or need something custom, I structure your data model so leads flow cleanly from first touch to signed engagement.

Conversion Rate Optimisation

Your website gets traffic but enquiries are flat? I audit your conversion paths, test improvements, and implement changes that measurably increase the percentage of visitors who become leads.

Data Flow & Attribution

I build the tracking and attribution infrastructure so you can answer the question that matters: "Which marketing spend actually produces fee-paying clients?"

The Problem I Solve Most Often

A professional services firm spends time and money on marketing. Leads come in. But:

Unqualified leads waste hours of fee-earner time on consultations that go nowhere
No one knows which channel works because there's no proper attribution
The CRM is a mess — contacts are duplicated, stages are meaningless, and no one trusts the data

I've seen this pattern hundreds of times. I fix it.

Real Example

I spoke with a top-tier firm doing discovery calls. They were spending senior consultant time on 10-minute calls only to find the prospect didn't have enough assets to qualify. One additional dropdown field on their intake form would have saved their team hours every week on unqualified leads.

That's the kind of quick, high-impact CRM work I specialise in.

Ready to Fix Your Pipeline?

Book a free consultation → and let's talk about what's broken.

Or email directly: tim@hiretimothysolomon.com

CRM & CRO