The most important metric you need to track when growing your business is your Cost Per Acquisition (CPA). In other words how much it costs you to get that one customer. When starting you need …
Writing Content for Your MVP Website Bootstrap
To do this you should have already completed researching buyer personas and the buyer journey. Now we will learn how to bootstrap your website with just enough content to sell your products. To do this …
Bootstrapping a Website
Your website is the face of your company. It is the most effective means of sharing information about your business. A website is also important aggregator of customer information. Before you would need a developer …
Planning Your Buyer’s Journey
One you know the customer’s persona you start find out the steps they would take to become a customer. This is the buyer’s journey and it will teach you how to make the best marketing …
Customer Research with Buyer Personas
In order to start building your business you’re going to need to know who your customers are. You will also need a professional looking website for them to go to. It does not matter if …